電子商務華語教材分析研究

Business Chinese in E-Commerce–Textbook Analysis & Research

本論文的研究主軸為電商華語的教材分析與教學規劃，目前兩岸的商務華語相關研究主要為大商務方向，本文首先提出以大商務中次領域項目的「電子商務」（簡稱電商）主題為研究的論文專著，主要探討兩岸商務華語教材中的電商課文單元內容，以宏觀的視角，考察近20年兩岸三地及美國、英國出版的商務華語教材共計143本，嚴謹取樣出包含電商的課文單元的商務華語教材共有31本。而後，本研究以內容分析法對於此31本商務華語教材中的電商課文進行內容標籤，經過三角檢核，共歸納出229個頻次的細項內容，研究結果呈現出不同電商主題出現之頻率及內容特色。歸納來說，在近20年所出版的商務華語教材中，最常提及的三大電商主題為：電子商務的歷史發展與特性、電子商務的經營模式與案例、電子商務的安全與法律機制。本研究並進一步分析這20年來商務華語教材中電商主題的內容發展與變化，期望透過此一鑑往知來的研究過程，為臺灣電商華語教學的未來提出教材編寫與教程規劃的建言。

The main research focus of this paper is the textbook analysis and teaching planning of e-commerce Chinese. The current cross-strait business Chinese-related research is mainly in the direction of general business. This article first proposes the theme of ''e-commerce'' as a sub-field of Business Chinese and CSP (Chinese for Specific Purposes). From a macro perspective, it examines a total of 143 business Chinese textbooks published by the two sides of the strait and the United States and the United Kingdom in the past 20 years. Among the 143 textbooks, there are only 31 textbooks containing units related to e-commerce. This study uses content analysis to label the content of 31 e-commerce texts. After triangulation, the study identifies 229 logs which further indicate the three most frequently mentioned e-commerce themes. They are the historical development and characteristics of e-commerce, the business model and cases of e-commerce, and the security and legal issues of e-commerce. The research result also shows the trend of content development in e-commerce throughout the past 20 years. At the end of paper, the authors make recommendations in developing the curriculum and material for teaching and learning Business Chinese of E-commerce.