從體驗價值的觀點評估低碳旅遊

Evaluating low carbon tourism from an experiential value perspective

旅遊產業為了回應世界所面臨氣候變遷與減碳行動的趨勢，積極開始推動「低碳旅遊」的責任和義務，但如何發展低碳旅遊的相關規劃與策略，則是近年來被認為是提高旅遊永續性發展的一項重要議題。本研究建立了一個分析網絡流程（AnalyticNetwork Process, ANP），用於評估永續發展指標構面/屬性的相對重要性。針對低碳旅遊行程內容，進行潛在永續性與執行優先順序的探討。研究結果顯示，在永續發展指標構面中，「永續經營管理機制」與「環境教育與訓練」的影響是最為重要。而屬性內容中的重要性依序為「綠色能源的推廣」、「低碳產銷機制」、「資產保護監測」和「減碳教育」，顯示這些屬性在確保永續性和環境保護方面扮演著非常關鍵重要的角色。本研究為永續發展與低碳旅遊行程管理提供一項有價值的整合工具。

The tourism industry has begun actively promoting the responsibilities and obligations of 'low-carbon tourism' to meet the trend of climate change and carbon reduction actions facing the world. In recent years, how to develop relevant plans and strategies for lowcarbon tourism has been deemed an important issue in improving the sustainable development of tourism. This study established an Analytic Network Process (Analytic Network Process, ANP) to assess the relative importance of sustainability indicator dimensions/attributes. An exploration of potential sustainability and execution priorities was conducted for low-carbon travel itinerary contents. The research results indicate that within the sustainability indicator dimensions, ''Sustainable operational mechanisms'' and ''Environmental education and training'' have the most significant impact. In terms of attribute content, the importance ranks as follows: ''Promotion of green energy,'' ''Lowcarbon production and distribution mechanisms,'' ''Asset protection monitoring,'' and ''Carbon reduction education,'' highlighting the crucial roles these attributes play in ensuring sustainability and environmental protection. This study provides a valuable integrated tool for sustainability and low-carbon travel itinerary management.