後韓流的跨國文化景觀：台灣「韓迷」的文化消費與身分交疊

Transnational Landscape of K-Pop Fandom in the Post-Korean Wave Era: Taiwanese K-Pop Fans’Cultural Consumption and Mixed Identity

本研究以台灣女性「韓迷」為研究對象，探討台灣「後韓流」時期，「韓迷」的流行文化商品消費及想像，並藉由深度訪談以分析她們從個人邁向迷群、媒體生產者轉變為接收者的身分交疊現象。研究發現，其一，在後韓流情境中，社群媒體串連各種文本，致使韓迷沉浸於以「K-culture」為包裝意象的文化商品消費（生活飲食、穿著打扮、韓語學習）中。並且，「韓迷」藉由各種跨國移動的儀式（韓劇或綜藝節目景點旅行、追星、跨國簽唱會或演唱會），以仰望、想像韓國流行文化，呈現新的韓流面貌。其二，韓迷在以社群媒體為主的跨國流通之「後韓流」文化氛圍中，呈現交疊的身分角色，即：從個人轉向群體參與的韓國流行文化崇拜；她們與偶像的日常生活緊密交疊，是文本生產者與接收者之模糊交錯角色的再現；「韓迷」融入日常生活的韓國商品消費，展演自己「Vidder韓迷」的身分，進入無止盡的視頻影片編輯及修改的勞動過程。

This research attempts to analyze the habitus of Taiwanese female K-pop fans in the post-Korean wave era. Through in-depth interviews, this study focuses on K-pop fans’imagination and consumption of Korean pop culture products, and explores their transformation of identities from individuals to fandom, and from media content producers to audiences. It is found that, firstly, in the post-Korean wave context, since various texts are converged on social media, K-pop fans actualize their imagination through the consumption of such K-culture goods as foods and fashion. In addition, they practice their admiration and imagination of K-culture through transnational rituals, including visiting Korean drama or variety show attractions, and participating in oversea autograph signing events or concerts of their idols. Secondly, K-pop fans present diverse and dislocated identities in the cultural atmosphere of post-Korean wave. K-pop worship is no longer an individual practice, but a group activity; the daily lives of K-pop fans and their idols closely overlap, resulting in the fans’mixed identities of both media text producers and receivers; K-pop fans display their consumer or producer identities through“Vidder”practices, poaching, remixing, and modifying K-pop video texts constantly.