政府推動服務業跨國結盟可扮演之角色

The Role of the Government in an International Alliance of Service Industries

本文主要目的在於探討政府應扮演何種角色以有效推動服務業跨國結盟，透過企業實際案例之檢視，發現跨國結盟成功關鍵在於合作雙方的相互瞭解，包含當地市場的掌握、公司治理文化的成熟度等。但也往往由於合作雙方的資訊不對稱，導致結盟無法有效推動，是以政府所應介入之處，即在於結盟資訊的提供，從結盟前的潛在對象資訊、結盟中的專業服務資訊等。若考量短期推動成效，我國與日本餐飲業成功結盟合作之可能性相對較高，政府部門可協助我國業者，蒐集日本餐飲在地商情與潛在合作案源，做為台日餐飲合作推動之參考依據。長遠來看，在盤點現有相關推動計畫並檢視香港作法後，我國可考慮建置資料庫平台，誘使民間企業主動投入跨國結盟。

The purpose of this paper is to discuss how the government can efficiently promote an international strategic alliance of service industries. In partner selection, as we analyze the case studies, the key success factor of the alliance is“compatibility,”including resource, culture and so forth. However, the problem of“asymmetric information”may disadvantage the formation of the alliance. To solve it the government can provide participants information, such as contact information of potential partners and professional service providers. Therefore in the short term, we suggest that, to promote the cooperation between Taiwan and Japan food and beverage industries, the government collect the information, like local business conditions and potential cooperation cases. In the long run, after examining all the present programs in Taiwan and Hong Kong's policy measures, we suggest that Taiwan government create a database to encourage private companies to forge an alliance on their own initiative.