比較兩岸防制黃牛票之法律規範研究

A Study on the Comparison of Legal Norms on the Prevention of Ticket Scalping between Taiwan and Mainland China

南韓女子團體BLACKPINK於今（2023）年3月旋風式抵臺進行表演，不僅造成人群蜂擁至演唱會周邊地區，更是引發黃牛票猖獗之現象。黃牛票，按我國《社會秩序維護法》之規定，係指非供自用而購買運輸或遊樂性質之票券且轉售圖利謂之，由於黃牛票之販售恐會影響其他人購買票券之權利，同時擾亂市場價格及秩序，亦容易造成糾紛而影響消費者權益，有以法律予以管制之必要。無獨有偶，中國大陸針對黃牛票之亂象，分別於2017年7月、2021年8月頒布《文化部關於規範營業性演出票務市場經營秩序的通知》、《演出票務服務與技術規範》，用意在於去除票務市場複雜與不透明之內部規則，並且清除囤積黃牛票之情事，以還給消費者透明、清淨之票券購買市場，進而達到維護行業秩序及未來發展。黃牛票現象由來已久且不侷限於演藝票券，該如何以法律規範加以嚇阻，實有研究之必要及價值。因此，本文使用文獻分析法及比較法，希冀透過兩岸防制黃牛票之相關法律規範的介紹及比較，找出執法層面上是否有達到法規範之立法初衷，做為保障兩岸人民免受黃牛票亂象之最後一道防線。

The South Korean girl group BLACKPINK made a quick stop in Taiwan in March 2023 to hold a concert, which not only caused crowds to flock to the surrounding areas of the concert, but also triggered a phenomenon of rampant scalping tickets. Scalping tickets, according to the provisions of the “Social Order Maintenance Act” in Taiwan, refers to buying transportation or entertainment tickets with no intention to use and reselling them for profits. The sale of scalped tickets may affect other consumers’ purchase of tickets, and it may disturb the market price and order, which means ticket scalping could easily cause disputes and affect the rights and interests of consumers. It is necessary to regulate it by law. Coincidentally, in response to the chaos caused by ticket scalping, Mainland China promulgated the “Notice of the Ministry of Culture on Regulating the Operating Order of the Commercial Performance Ticket Market” and “Performance Ticket Service and Technical Specifications” in July 2017 and August 2021 respectively. Their purpose is to eliminate the complicated and opaque internal rules of the ticketing market, and eliminate the hoarding of scalped tickets, so as to return transparency to consumers, clean up the ticket purchase market, and ultimately achieve the maintenance of industry order and future development. The phenomenon of ticket scalping has a long history and is not limited to the performing arts market. It is necessary and useful to study how to use legal regulations to serve as a deterrence to scalping. Therefore, this article uses the method of literature analysis and comparison, so that through introductions to and comparisons of the relevant laws and regulations on the prevention of scalpers in Taiwan and Mainland China, it will be possible to find whether the enforcement of ticket scalping laws correspond to the original legislative intention of these laws, and whether they serve as an effective last line of defense to protect consumers in Taiwan and Mainland China from the chaos caused by scalpers.