應用諮商概念設計與執行臺北市地方文化館營運輔導機制

Applying Concepts of Counseling to Design and Implement the Operation Guidance Mechanism for Local Cultural Houses in Taipei City

文化部從2002年開始推動「地方文化館計畫」，並在其後提出的「博物館與地方文化館發展計畫」中，提供補助各縣市政府辦理「運籌機制計畫」，目的在於提升縣市在文化設施發展上強化營運管理意識。計畫中，負責維運的運籌專案辦公室專業團隊常被稱為運籌團隊，擔任文化局與館所之間中介的角色，協助文化館所面對困境、解決問題。因此，中介功能的成敗端視運籌團隊能否掌握以下問題意識：如何進入現場與館所建立信任關係？如何對館所提供對症下藥的輔導？如何協助館所正確媒合並使用資源？
本研究以臺北市文化局2016~2022年運籌機制計畫期間，臺北市93個文化場／館／所的營運輔導為標的，共輔導116場、252小時，設計執行並持續修正應用諮商概念的營運輔導運作機制。研究發現，有效的運籌輔導機制宜關注五個階段的靈活應用，即：校準、接納、同理、輔導、生產具體方案，並且，這五個階段的操作，除可直接協助受輔導館所解決問題、擺脫困境之外，亦能間接建立輔導方與受輔導方的信任關係。
經本研究實務應用發現，應用諮商輔導概念的運籌輔導機制，確有助於創造官方、館所方與運籌輔導團隊方，三方基於共同合作解決問題的信任的支持性溝通環境，也能有不斷改進的共識凝聚。但仍存在幾點值得特別注意的特性：首先，輔導的過程是非線性的；其次，正向輔導、知識中介，以及隨創概念的應用不影響輔導品質；第三，輔導的各方的角色建立與轉換均有挑戰；第四，政府執行運籌輔導的效益不易明顯呈現。

Taiwan’s Ministry of Culture launched the“Local Cultural House Project”in 2002 and later introduced the“Museum and Local Cultural House Project”, which subsidizes county and city governments to each implement their own“Museum & Local Cultural House Development and Operation Project”, aimed at enhancing the county or city’s operations management awareness in the development of its cultural facilities. In these projects, the professional teams of the operation project offices responsible for maintaining operations are often referred to as operations teams, which act as an intermediary between cultural affairs bureaus/departments and museums, and assist local cultural houses in handling difficulties and resolving problems. The success or failure of an operations team as an intermediary depends on its ability to grasp the following questions: How to enter the site and build a trusting relationship with the museum? How to provide the museum with counseling that best suits its needs? How to assist the museum so that it is matched with and utilizes the proper resources?
This research is based on the operation counseling of 93 cultural centers/houses/museums during the Taipei City Department of Cultural Affairs’Museum & Local Cultural House Development and Operation Project between 2016 and 2022, with a total of 116 sessions and 252 hours of counseling. The study found that an effective operational counseling mechanism should focus on the flexible application of five stages, namely: calibration, acceptance, empathy, counseling, and production of specific plans. In addition, the operation of these five stages can not only directly assist the counseling center in solving problems in addition to solving problems and getting rid of difficulties, but it can also indirectly build a relationship of trust between the counselor and the counselee.
Through the practical application of this research, it is found that the operational counseling mechanism that applies concepts of counseling is indeed helpful in creating a supportive communication environment between the official, the cultural houses and the operational counseling team, and the trust of the three parties based on joint cooperation to solve problems can also be continuously improved. However, there are still several characteristics worthy of special attention: first, the process of the cultural houses operation counselling is nonlinear; second, the application of positive counseling, knowledge mediation, and bricolage concepts does not affect the quality of the cultural houses operation counselling; third, there are challenges in both transformation and change on the roles of all parties involved in the cultural houses operation counselling are established; fourth, the benefits of the government's implementation of operational research guidance are not immediately apparent.