英文摘要 |
The global post-pandemic economic recovery continues to focus on technological development, and in Taiwan, industries such as banking, catering, and media are adopting AI, real-time decision-making platforms, and IT cloud services, and constructing cross-cloud architectures. The changing competitive environment constantly presents threats, and timely assistance to help businesses innovate, obtain new business opportunities, and make the best operational strategies. As technological development continues to advance at an unprecedented pace, businesses face the challenge of global competition. How to achieve long-term competitive advantages has become an important issue in organizational innovation. Augmented Reality (AR) integrated into business model innovation presents a completely different experience, where enterprise brand images interact with consumers in innovative and interesting ways, thereby linking peripheral product sales. Business operations need to innovate their business models according to the changing internal and external environments. The main focus of this research is to investigate the case company and summarize the findings through in-depth interviews with industry experts.'' organizational innovation'', ''business model innovation'', and ''corporate management strategy''. The challenge is to actively transform and reposition using business model innovation theory. Through the study of a case company's different brand marketing strategies, unique evolution paths and distinct features are shown, innovatively enhancing the company's value and competitiveness. Its successful experience provides a new mode of thinking for the hairdressing industry. |