物業管理相關企業導入政府產業補助對經營策略影響之探索性研究──高階經營決策主管個人人格特質的調節效果

An Exploratory Study on the Relationship between Enterprises in Property-Related Industries Introducing Government's Industrial Subsidies and the Influence on Business Strategy - the Moderating Effect of Individual Personality Traits of Top Management Business Decision-Making Executives

本研究在探討高雄市物管業者與飯店旅館業者導入政府產業補助對企業經營策略的影響，以及高階決策主管人格特質的調節效果。經以分層抽樣有效回收問卷，物管業者16家及飯店旅館業者38家。研究結果顯示高階決策主管人格特質（外向性、嚴謹性、情緒穩定性）分別在導入政府產業補助（計畫目的、措施）及企業經營策略（營運管理、經營能力、企業範疇）之間具有調節效果。由此可推知業者決定尋求政府資源來達到改變經營能力與提升競爭力，因應競爭市場的變化與競爭態勢決策時，有受到高階決策主管個人人格特質的調節影響而改變企業的經營策略。這顯示出企業一方面存在人力資本存量不足，二方面也顯示高階經營主管個人知識、經驗與能力受到限制，因而產生對政府政策資源使用的能力的自我疑慮，建議業者在受限於企業規模與資源存量有限的情況下，也能積極導入政府政策資源，相對性的投入中長期的人力資源管理策略投資，才能在面對各種經營市場挑戰的時候，做出合宜的經營決策。

This study aims to explore the influence of the introduction of government's industrial subsidies on corporate business strategies by property management operators and hotel operators in Kaohsiung City, as well as the moderating effect of personality traits of high-level decision-making executives. Stratified sampling was used to effectively recover the questionnaires from 16 property management companies and 38 hotel companies. The study results show that the personality traits of high-level decision-making executives (extraversion, rigor, and emotional stability) have moderating effects between the introduction of government’s industrial subsidies (plan purpose, measures) and corporate business strategies (operation management, management capabilities, and corporate scope). From this, it can be inferred that when the business operators decide to seek government resources to change their operating capabilities and enhance their competitiveness, and when they make decisions in response to changes in the competitive market and competitive situation, they are influenced by the personality traits of high-level decision-making executives to change their corporate business strategies. This shows that on the one hand, the enterprises’stock of human capital is insufficient, and on the other hand, it also shows that the personal knowledge, experience, and ability of the high-level management executives are limited, so they have self-doubt about the ability to use government policy resources. It is recommended that when limited by the scale of enterprises and the stock of resources, the business operators can also actively introduce government policy resources and relatively invest in medium-term and long-term human resource management strategies, so as to make appropriate business decisions in the face of various business market challenges.