英文摘要 |
VR (Virtual Reality) technology originated around 1960, and established the basic state of today around 1980. Since then, the technology industry has successively developed various VR related technologies and applications, such as AR (Augmented Reality), MR (Mixed Reality) and XR (Extended Reality), These technologies have paved the way for the development of the Metaverse. In the future, it is expected that related augmented reality applications will become more and more widespread. Based on the theory of innovation attributes and technology acceptance model, this study explores users' willingness to use augmented reality-related applications. From the research results of the questionnaire survey, it was found that the innovation attributes of augmented reality related applications, such as comparative advantage, compatibility, complexity, trialability and observability, were significantly affected by the perceived usefulness and ease of use of the application. Positive influence. In addition, the perceived usefulness and ease of use of augmented reality-related applications have a positive and significant impact on the intention to use augmented reality-related applications. It is suggested that when engaging in related application design in the future, innovation characteristics can be used as the basis for design. |