英文摘要 |
The development and positioning of a city is highly related to the competitiveness of a city. The aging and population shift issue highlights the seriously challenges of the city development. Kaohsiung city faces the challenges in the loss of population and the gap of urban-rural areas. How to position city and sustain the competitiveness become critical issues for cities. The objective of this research is to apply positioning theory to enhance competitiveness of Kaohsiung city. Research method utilizes double diamond design processes to explore, define, develop, and deliver innovative services and design regional revitalization. We interviewed different stakeholders such as 21 farmers, 4 farmers’cooperatives, and 2 farmers’associations to explore their pains and needs. After several rounds of brainstorming, this study proposes a regional revitalization and service innovation ecosystem for Kaohsiung city. These proposed innovative services were practically evaluated with different stakeholders. The Push-Pull-Mooring theoretical lens help to explain the proposed service innovation ecosystem for Kaohsiung city. This paper practically contributes to design the innovative services for the agriculture to revitalize the rural areas in Kaohsiung city. |