古蹟觀光社會經濟文化、環境衝擊、歸屬感與遊客體驗之影響

Environmental, Socio-Economic, Cultural Effects and the Impact of Traveler Experience and Sense of Belonging on Heritage Tourism in Taiwan

古蹟旅遊在旅遊市場中扮演著越來越重要的角色，本研究以觀光衝擊與地方依附為理論基礎，探討社會經濟文化效應、環境影響衝擊、歸屬感與古蹟資源信念，影響遊客對古蹟觀光的經驗。本研究問卷調查採取分層隨機抽樣方式，選取每年最多遊客到訪國內前五大古蹟地點作為行程內容，針對參團旅客進行實證研究，調查獲得267份有效問卷，分析方法使用結構方程模式驗證假設。研究結果顯示，藉由觀光旅遊可以增加政府對於當地觀光之重視，古蹟觀光目的地管理單位應規劃多元旅遊行程，鼓勵不同的遊客族群來參與古蹟觀光。未來應健全相關法規制度，維護自然資源及人文歷史古蹟之外，使古蹟觀光目的地得以維持一定的旅遊品質，提供遊客最佳的旅遊體驗。

In recent years, heritage tourism has become one of the most popular types of travel, playing an increasingly important role in the tourism market. This study explored environmental, socio-economic, and cultural effects, as well as the impact of the sense of belonging, and traveler experience on heritage tourism, and perceived market performance. The model and the hypotheses were evaluated using a structural equation modeling approach. Data from 267 valid questionnaires were used to test the reliability and validity of the measurement items. The findings of this study will assist in developing heritage tourism in Taiwan, and yield key managerial implications for market segmentation strategies and cultural heritage tourism. It will also assist in maintaining natural resources and historical monuments through laws and regulations to provide tourists with the best tourism experience.