地方居民對建設康養小鎮的支持度研究──以貴州省Z縣為例

Research on the Influence of Local Residents' to Support of Healthy and Therapy Town - Take Z County, Guizhou as an Example

本研究旨在探討貴州省Z縣建設中的康養小鎮為案例，藉此瞭解地方居民對未來康養小鎮在運營與維護的參與意願、基層政府信任與居民支持度的影響。針對康養小鎮周邊之核心社區居民為主要對象，並選擇5%的總人口數為受測者，通過立意抽樣調查及面對面的方式進行問卷發放，獲得有效問卷443份，並對資料進行描述性統計分析、信效度分析和結構方程模式驗證。結果發現，居民參與意願對基層政府信任具有正向顯著影響，基層政府信任對居民支持度具有正向顯著影響，同時基層政府信任在居民參與意願及居民支持度之間具有完全中介效果。結果表明，該地人口以農民為居多，強化居民的基層政府信任度和農民參與及其社會保障機制，才能營造良好的政民互動氛圍，促進康養小鎮的持續發展。

The purpose of this paper is to explore the relationship among residents' participation willingness, local government trust and support in the construction of health and therapy town in Z County, Guizhou. In this paper, adopted purposive sampling in the core community of the health town and selected 5% of the total population as testers, obtaining 443 valid questionnaires, and descriptive statistical analysis, reliability and validity analysis and structural equation modeling were performed on them. According to the results, residents' participation willingness has a positive and significant impact on local government trust, while government trust has a positive and significant influence on policy support. The full mediation of local government trust has between residents' participation willingness and support; the influence of moderating function on participation willingness and support is moderated by types of workers that farmers generally do higher in participation willingness and support than non-farmers. The results show that the residents' trust in the local government should be strengthened to create a suitable atmosphere of interaction between the government and the people, and present the priority should be given to the farmer participation and social security mechanism.