美食地圖：寧夏夜市的數位轉型

Food Mapping: Digital Transformation of Ningxia Night Market

本教學個案主要探討寧夏夜市在2019~2022 年間所進行的數位轉型歷程。在缺客、缺工、缺獲利的現實下，寧夏夜市積極借助與外送平台合作、開發電商平台服務、與創新智能販賣機模式，逐步展開數位變革。數位創新背後乃是敏捷能力建構，包括對市場動態變化之客戶敏捷、由產品服務體驗設計之流程敏捷、內外部結盟之夥伴敏捷、與創新成果展現。這對台灣夜市乃至中小企業的數位轉型提供借鏡，也對中小企業建構敏捷能力提出系統性建議。本個案之教學目標在引導學生思辨中小企業導入數位平台的類型化作法，針對外送、電商、智能販賣機之導入，必須考量市場需求與產品適合度，並由內部研發與外部結盟機制，設計適切的導入模式，進而有效推動數位轉型。

This case study focused on the digital transformation of Ningxia Night Market (Ningxia) between 2019 and 2022. In response to a reduced customer base, a shortage of workers, and decreased revenue, Ningxia partnered with the delivery platforms, e-commerce platforms, and smart vending machine operators to leverage key digital resources. During its digital transformation process, Ningxia demonstrated customer agility by adapting to digital technologies and market dynamics; process agility by providing innovative products, services, and experiences; partnership agility by redefining the interactive mechanisms of internal and external communities; and the ability to explore new revenue sources. This case study provides meaningful insights into the digital transformation of night markets and a reference for small and medium-sized enterprises (SMEs) seeking to develop agile capabilities. The teaching objective is to direct students to analyze the appropriate methods for implementing delivery platforms, e-commerce, and smart vending machines. Customer needs, products, internal research and development, and external partnerships are the key elements that enable SMEs to leverage digital platforms for effective digital transformation.