國際雙向代購平臺設計與行銷之研究

Research on Design and Marketing of Two-way International Surrogate Shopping Platform

全球化造成購物消費方式不再受到區域和時間的限制，也帶動了消費及銷售模式的改變。但現今中文電商平臺的運營範圍多在臺灣，如果要在臺灣購買國外商品必須至國外商家網站購買。本研究希望能藉由評估研究法設計一個雙向溝通的電商平臺並將營業範圍拓展到全球，以滿足賣家與買家在全球交易之需求。本平臺透過API技術串連賣家、買家、物流及保險公司，提供一個完善及良好的線上購物體驗，並滿足跨國購物需求的買家及賣家，以創造公司之長期競爭優勢。

Globalization has refrained shopping and consumption methods from the restrictions of regions and time differences and has led to changes in consumption and sales patterns. However, most of the Taiwan e-commerce platforms are limited within the regions of Taiwan. If you want to buy foreign products in Taiwan, you must go to foreign merchants’websites to buy them. This study hopes to design a two-way international surrogate shopping communication e-commerce platform and expand the business scope to the world through the evaluation research method to meet the needs of sellers and buyers in global transactions. The platform connects sellers, buyers, logistics and insurance companies through API technology, provides a complete and good online shopping experience, and meets buyers and sellers who need cross-border shopping, to create the company's long-term competitive advantage.