The Good and Bad of How Theory is Used in Communication Research

The Good and Bad of How Theory is Used in Communication Research

Knowledge is accumulated in cycles of induction and deduction; that is, cycles of generating and verifying theories. Of paramount importance in evaluating a field of research and its progress is to determine the success of theories in guiding and guarding observation, explanation, and prediction. In this dialogue, Dr. Byron Reeves shares his views on current uses of theory in communication research and the influence of theory in advancing, but sometimes also hampering, scientific progress. He discusses his observations and his experiences, particularly in the area of media psychology, in conducting research about new technology, often from a bottom-up, data-driven perspective. The conversation concludes with remarks about future directions in theory development and how that direction may affect careers in communication research.