英文摘要 |
The aim of current study is to examine the partisanship-driven audience fragmentation in Taiwan’s news environments. Based on a Taiwan nationally representative survey from 2019 Taiwan Communication Survey (N = 2,000), the current study examined how political orientation of news media influence audience duplication by QAP regression analysis and E-I index, from the perspective of social network analysis and audience duplication approach. The finding revealed that partisan selective exposure and partisan selective avoidance positively predicted audience duplication, and partisan enclaves occurred in specific news media outlets. There are two theoretical and methodological contributions. First, we clarify the inconsistent results of prior research and propose four essential arguments for partisanship-driven audience fragmentation. Second, we propose appropriate analytical strategies and index to examine partisanship-driven audience fragmentation by using social network analysis. In sum, our findings show low level of partisanship-driven audience fragmentation in Taiwan. However, few audiences did live in partisan enclaves. The implications for democratic politics were discussed. |