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篇名
新冠肺炎對導遊生涯之影響與因應
並列篇名
The Impact and Transition of COVID-19 on the Career of Tour Guides
作者 康嘉芝歐陽宇
中文摘要
2019年12月起新冠肺炎疫情肆虐全球,政府為了防堵疫情封鎖邊境造成來臺人數雪崩式下滑,導遊從業人員頓時失去工作,本研究目的在於探討新冠肺炎對於導遊從業人員生涯之影響以及導遊從業人員如何因應此影響。以質性研究取向,以3位年齡為30到40歲,工作年資6到8年之導遊從業人員為研究對象,透過深度訪談法進行資料蒐集,並從中歸納分析其生涯影響層面。研究結果發現,受訪者在疫情前雖感到導遊工作的不穩定,但仍喜愛導遊工作的自主性且對收入感到滿意;疫情導致受訪者全然失業,導遊生涯中斷,生活受到劇烈衝擊發生改變。隨著疫情時間拉長,受訪者考量個人興趣專長、收入、家庭等因素進行生涯轉換,但認為政府在疫情期間對導遊從業人員協助不足,紓困方案及轉型培訓課程皆無法滿足受訪者經濟與進修上的需求。研究結果可供導遊從業人員規劃生涯,旅遊業及政府相關單位作為政策制定之參考。
英文摘要
From December, 2019, COVID-19 started to spread around the world. To stop the pandemic, the government closed the border, which caused a sharp decline of the visitors to Taiwan. The tour guides suddenly lost their jobs. This study aims to discuss the impact of COVID-19 on the tour guides' career and their coping with it. This study adopts the qualitative research method, makes three tour guides aged from thirty to forty with six to eight years of experience the research targets, conducts the data collection through the in-depth interview, and analyzes and concludes the impact on their career. The research result indicates: Despite the feeling for unsteadiness, the interviewees love the independence and feel satisfied with the income from the job of a tour guide before the breakout of the pandemic. The pandemic results in the unemployment of the interviewees and the interruption of their tour guide career. Their life has been strongly impacted and changed. As the pandemic continues, the interviewees have to make career transition considering such elements as personal interest, talent, income, and family. In the interviewees' opinion, the assistance with the tour guides from the government is insufficient during the pandemic. The relief package and transitional training courses are unable to meet the interviewees' needs for finance and advanced learning. The results can be used as a reference for the career planning of tour guides and the strategy making of tourism industry and the government.
起訖頁 1-10
關鍵詞 新冠肺炎導遊生涯生涯轉換COVID-19Tour GuideCareerCareer Transition
刊名 觀光與休閒管理期刊  
期數 202212 (10:2期)
出版單位 觀光與休閒管理期刊編輯委員會
該期刊-上一篇 線上中文課程平台行銷企劃之研究
該期刊-下一篇 梨山茶葉品牌發展策略之研究──以梨山實業為例
 

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