養生百香果餐研發與品評之研究──以樂齡大學學員為例

The Research on the R&D and Evaluation of Healthy Passion Fruit Meals - Taking the members from the University of the Elderly as an Example

近年來，國人生活水平提高、醫療科技進步，平均壽命逐年攀升，漸漸步入高齡化社會，相對於飲食方面的要求也逐步升高，養生餐點已形成趨勢。百香果本身含有豐富的營養價值及膳食纖維，對腸胃及消化吸收等都有很大的幫助。本研究以百香果入菜，以西餐中式化的方法，用套餐的方式來作呈現，希望能夠健康與美味共存。使用感官品評法以樂齡大學學員為研究對象，探討百香果入菜的喜好及接受程度，同時清楚高齡者對於百香果餐的購買意願及影響力。進行問卷量表研擬，經由實物品評體驗進行實測，回收有效樣本，藉以驗證。結果顯示：不同人口背景對產品認知、購買意願、滿意度皆無顯著差異。中高齡者的產品認知對購買意願為中度相關、中高齡者的產品認知對滿意度為中度相關、中高齡者的購買意願對滿意度高度相關。透過研究獲得的支持假說，以及受訪者體驗時的現場反應，分別提出以下建議，以供參考。（1）推廣養生概念餐點、（2）提升農業產值、（3）營養價值、（4）防疫餐點、（5）提高顧客滿意度。

In recent years, with the improvement of nationals' living standards and the advancement of medical technology, the average life expectancy has increased year by year, and we have gradually entered an aging society. Compared with the dietary requirements, the dietary requirements have also gradually increased, and healthy meals have become a trend.Passion fruit contains rich nutritional value and dietary fiber, which is of great help to the stomach and digestion and absorption.In this study, passion fruit is used as a Western-styledish but is presented in a Chinese-style set meal. This method is in the hope of bringing both health and deliciousness.Using the sensory evaluation method, members from the University of the Elderly were used as the research objects to explore the preference and acceptance of passion fruit in dishes, and to understand the purchase intention and influence of the elderly on passion fruit meals.The questionnaire scale was developed, and the actual measurement was carried out through the physical evaluation experience, valid samples were collected for verification. The results show that there is no significant difference in product cognition, purchase intention and satisfaction among different population backgrounds.The product cognition of the middle-aged and the elderly is moderately related to the purchase intention, the product cognition of the middle-aged and the elderly is moderately related to the satisfaction, and the purchase intention of the middle-aged and the elderly is highly related to the satisfaction.Based on the supporting hypotheses obtained through the research and the on-site reactions of the interviewees, the following suggestions are put forward for reference.(1) Promote healthymealsand healthy concept, (2) Increase output value of agriculture,(3) Nutritional value, (4) Quarantine meals, (5) Improve customer satisfaction.