媒體時代下的模糊前端創新：生態系統與知識雙元性之角色

The Fuzzy Front End Innovation in Social Media Era: The Roles of Business Ecosystem and Knowledge Ambidexterity

本研究旨在探討社群媒體時代下，企業生態系統與知識雙元性對提升模糊前端創新成果的貢獻。本研究將社群媒體能力分為兩大類型：外部社群媒體能力以和部社群媒體能力，並探討生態系統、知識雙元性及模糊前端創新成果的關係中，社群媒體能力所扮演的調節角色。以台灣獲得經濟部頒發獎項的1324家企業為研究對象，回收176份有效問卷。研究結果顯示生態系統對知識雙元性及模糊前端創新成果均有正向影響，且知識雙元性對模糊前端創新成果有正向影響。此外，在生態系統與知識雙元性關係間，外部社群媒體能力有正向的調節效果，但內部社群媒體能力在知識雙元性與模糊前端創新間之正向調節效果則不顯著。

The purpose of this study is to investigate the effects of the business ecosystem and knowledge ambidexterity capability on fuzzy front-end innovation in the context of social media. This study also explores the moderating role of social media capability in the relationships of the business ecosystem, knowledge ambidexterity capability, and fuzzy frontend innovation. The researchers divided the social media capability into two constructs: external social media capability and internal social media capability, by which the researchers aimed to attain a deeper insight. A total of 162 valid questionnaires were collected from 1,243 companies awarded by the Ministry of Economic Affairs in Taiwan. The results show that both business ecosystem and knowledge ambidexterity have positive effects on fuzzy front-end innovation performance. The business ecosystem also shows a positive influence on knowledge ambidexterity. In addition, the results show that both external and internal social media capability have a significant positive moderating effect on the business ecosystem and knowledge ambidexterity capability. However, the positive moderating effect of internal social media capability between knowledge ambidexterity capability and fuzzy front-end innovation is not significant.