野宿露營者休閒行為模式之建構

The Retrofit on Campers' Leisure Behavior Mode

本研究旨在驗證野宿露營者休閒動機、休閒涉入、休閒效益與行為意圖之結構模式。以2017年第二十二屆全國溪仙大會參與活動者為研究對象，於106年9月23日至106年9月24日，以立意抽樣法實施問卷調查，共計回收220份有效問卷。經AMOS 6.0軟體進行統計分析，研究結果顯示，野宿露營者休閒動機顯著直接影響休閒效益間接影響行為意圖；休閒涉入顯著直接影響休閒效益顯著間接影響行為意圖；休閒效益顯著直接影響行為意圖。建議相關產業可推出初露套裝商品及配合責任旅遊宣導，以達產業永續發展之目標。

This study was aims at testing the structural model of wild campers' leisure motivation, leisure involvement, leisure benefits and behavioral intentions. A questionnaire survey combined with purposive sampling method was conducted among the participants in the 22^(nd) National Xixian Canyoning and Camping Jamboree from September 23 to 24, 2017, and the valid samples of questionnaires reached 220 in total. According to the results of the analyses via AMOS 6.0, the findings are summarized as follows: wild campers' leisure motivation had significant and direct influence on leisure benefits and indirect influence on behavioral intentions; leisure involvement had significant and direct influence on leisure benefits and indirect influence on behavioral intentions; leisure benefits had significant and direct influence on behavioral intentions. The related industries are suggested to introduce suite of camping gear for entry-level campers and promote responsible tourism behavior in order that goals for sustainable development can be achieved.