從隱形到被看見──刷出媒體存在感，邁向後疫情時代護理新形象

From Invisible to Visible-Validating Media Presence: Forging a New Image of Nursing in the Post-Pandemic Era

新冠肺炎（COVID-19）大大地提升了全球媒體對護理的關注，在媒體盛讚護理人員是「英雄」與「天使」的同時，社會依然存在著對護理人員的污名化。可見在這些表淺意象之外，護理專業迄今仍缺乏強而有力的品牌形象，能讓大眾真正地瞭解與認識；隨著後疫情時代的來臨，我們需要全新的護理形象。有鑑於此，本文藉由回顧傳統護理的刻板印象、反思疫情下的英雄論述、說明如何善用媒體提升護理能見度，以重塑護理新形象；從沈默到發聲、由隱形到被看見，積極響應國際護理協會的呼籲：護理人員團結一致，發揮影響力，成為推動全球健康的力量。

The COVID-19 pandemic has increased the exposure and attention given to nurses in the global media. Although media outlets have repeatedly praised them as “heroes” or “angels”, nurses continue to be regular targets of stigmatization during infectious outbreaks. The lack of a strong public image may be an important reason behind why the general public has yet to adequately understand and acknowledge the nursing profession. Therefore, new branding is needed to improve the public image of nursing in the post-pandemic era. In this article, common stereotypes regarding nurses are reviewed, the heroic narrative is introduced, and suggestions regarding how to leverage social media to improve the image of nursing are provided. To give nurses a more respected voice, make the invisible visible, and validate a stronger media presence in line with International Council of Nurses tenets, nurses should be united together under a shared professional image to be a positive force for global health.