廣告產業背後的佈道者：雪芃廣告集團執行長──謝中川

A Preacher Behind the Advertising Industry Xie Nakakawa SHAPE Advertising Group,CEO

來自農村的謝中川，始終在求學歷程及職場中保有純樸之心，在經歷求學時期工業設計科的相互砥礪、出社會後汽車造型工程師的無數挑戰後，他不屈不撓、無所畏懼，將一切阻撓化為動力，在透過職場的磨練後，把握了準確的時機，找到屬於自己的跑道，最後與三位夥伴創立了臺灣本土廣告公司－雪芃廣告，對謝中川而言雪芃是責任跟使命，目標始終認定為擦亮本土品牌，堅持、努力不懈地為臺灣品牌提供最好的服務。 當謝中川擁有一些能力，就將自己的貢獻發揮到最大，他總是對每件事情充滿熱忱，對於公司的廣告作品，也都親自投入在其中，這不僅實現了學無止盡的目標，更讓人感受到他對廣告熱情，在台中城市棒球隊需要幫助時，他也自願伸出援手，擁有成就的同時，也不忘將自己的能力回饋社會。

Growing up in the countryside , Xie Nakakawa has always maintained a simple heart in his studies and work. After not only experiencing mutual improvement in industrial design during his period of study but also facing numerous challenges as a car styling engineers after enter the workforce, he has been unyielding and fearless, turning all obstacles into motivation. Following through the early career, he grasped the right opportunity and forged his own path. Eventually, he founded a local advertising company in Taiwan, SHAPE Advertising, with three partners. For Xie Nakakawa, SHAPE is a responsibility and mission. The goal has always been to polish up local brands as well as persist and work tirelessly to provide the best services for Taiwanese brands. Whenever Xie Nakakawa has the opportunity to harness his abilities, he maximizes his contribution. He is always full of enthusiasm for everything that he does and also personally invests in the company's advertising works. This not only achieves the goal of endless learning, but it also makes people feel his passion for advertising. When the Taichung City Baseball team needs help, he without hesitation voluntarily lends a helping hand. Despite his many achievements, Xie Nakakawa does not forget to give back to society.