英文摘要 |
The purpose of this study is to investigate the factors that influence the intention of continue using online meeting platforms (OMP) to employees of accounting firms in the post COVID-19. Based on the TAM, it integrates perceived risk, personal innovativeness, word-of-mouth, and user satisfaction into the model, and detects the direct and indirect relationship between these antecedent variables and IoCU, and then adjusts the empirical model and tests Robustness of the new model. The finding is that education, personal innovativeness and user satisfaction are important factors for the willingness to continue using OMP after the epidemic. Secondly, user's perceived usefulness, perceived ease of use, and perceived risk have a direct significantly impact on user satisfaction, and will have an indirect impact on the intention of continue using OMP after COVID-19. Finally, it is confirmed that the technology acceptance model is effective in explaining the intention of continue using OMP after COVID-19 for employees of accounting firms. |