英文摘要 |
Queuing for services is a common situation in Taiwan. The environment, sound, or queuing size affects customer willingness to queue. Restated, brain decided to queue or not. How to find the correlation between brainwave and queuing decision is worthy the study for marketing. However, no brainwave system is invented for this matter. Therefore, this study designed a prototype information system for analyzing brainwave. This study applied data mining technology, random forest and cluster analysis, on finding the rules. Finally, this study also built up a data warehouse system and the prototype system through Rational Unified Process (RUP). The brainwave experiment has made for evaluating the performance of the system. |