食藥好文網科普傳播效益分析   全文下載

'Good Online Articles of Food and Drugs''Website Benefits for Science Communication

「食藥好文網」運用科普傳播方式，刊登食品安全、用藥安全、醫療器材及化粧品正確使用等科普文章，並輔以生動活潑的文圖，提供民眾最新、最正確的食藥醫粧安全資訊。本研究使用Google網頁提供之「Google Analytics」網站分析工具，分析「食藥好文網」網站的使用者行為，440篇科普文章（統計至109年12月31日），文章瀏覽總數為231萬2,151次，平均瀏覽數為5,254.9次。其中網路點擊數最高前20名文章平均瀏覽數為4萬711次，平均網頁停留時間為3分35秒。透過本研究發現民眾對於「食藥好文網」科普文章感興趣並對網站具有黏著度，願意花時間閱讀，其中對藥品類的科普文章最感興趣。食藥署將持續運用「食藥好文網」科普傳播方式，傳遞民眾最新、最正確之食藥醫粧資訊。

'Good Online Articles of Food and Drugs'' is a website used to publish popular science articles on food safety, medication safety, medical equipment and cosmetics, and supplemented with lively texts and illustrations to provide the public with the latest and most accurate information on food, medicine, medical equipment and cosmetics safety. This study used website analysis tool--Google Analytics--offered by Google to analyze user behaviors on the ''Shiyaohaowen.com'' website. There was 440 popular science articles (as of December 31, 2020), and the total pageviews of all articles is 2,312,151. The average pageviews per article was 5,254.9. Among them, the average pageviews of the top 20 articles with the highest number of web hits was 40,711, and the users' average time on webpage was 3 minutes and 35 seconds. Through this research, it is found that people are interested in popular science articles on ''Good Online Articles of Food and Drugs'', have a degree of stickiness on the website, and are willing to spend time reading. Among all the articles, users are most interested in popular science articles on medicine. The Food and Drug Administration will continue to use the ''Good Online Articles of Food and Drugs'' as popular science dissemination method to deliver the latest and most accurate information on food, medicine, medical equipment and cosmetics to the public.