| 英文摘要 |
In Taiwan, construction industry is highly competitive and faces a number of operating challenges, but many companies are still operating well and making good profits. If we can understand their business models, development strategies, and relationship with the market, it will be an invaluable reference for the industry and academia. The industry must understand the competition conditions of the market and their own advantages. Then they can develop business strategies to create a competitive advantage and gain a firm foothold in the niche market, thus sustainably operate and maximize profits. This study conducted interviews with seven small and medium construction enterprises in the southern central region. The interview data were sorted and analyzed to investigate whether these construction companies have their own niche markets? And how to create a competitive advantage. The results indicate that: (1) The construction industry is indeed a diversified niche market, and there are many manufacturers with their own niche advantages; (2) All the companies in the case study are based on the good quality and professional services, and attach great importance to new technologies and conceptual innovation; (3) Although each has its own contracting and profit-making strategy, they are all committed to strictly controlling the cost of contracting, and effective personnel and project management; (4) Despite of competitive pressure in the market environment, companies can still operate effectively and make consistent profits as long as they understand their own advantages and choose a suitable niche market. |
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