影響消費者購買意願及偏好之研究──以韓國專輯為例

How Korean Album and The Goods Inside Impact Album Records

近年韓國樂壇屢創世界紀錄，在全球帶起了韓國流行音樂的風潮，連逐年下降的實體專輯銷售量也恢復過往的買氣，甚至更勝於以往，本研究將以問卷調查形式分析為何在數位串流平台盛行的時空背景下，仍願意購買實體專輯，以及購買專輯的其他因素或動機。

Because music streaming platforms have grownup rapidly these days, there are fewer people would buyphysical albums. But at the same time, in Korea, therecords of physical album sales are much better thanbefore. Therefore, the article is to figure out what causedthis phenomenon and why would it have happened.