1850-1911年上海報紙之編輯設計研究

A Study on Editing and Design of Newspapers in Shanghai during 1850-1911

本研究以 1850 至 1911 年間的上海報紙作為研究對象，藉由對其版面編輯造型元素的分析，探討早期報紙造型的變化，並針對報紙版面要素歸納其中的關聯與特色。研究發現︰（一）受西方文化與本土文化互相撞擊的影響，近代早期報紙呈現書本式、小型版式、近代報紙式三種版式。（二）書本式報紙的外部裝幀與內部版式與古書非常接近；小型版式則是古書與西方報紙的綜合體，是中國現代報紙的雛形。而隨著上海市民審美觀念的轉變，20 世紀初的報紙版面結構趨近於現代報紙，近代報紙式出現。（三）這期間的版面編輯元素，包括版框、欄數、排列方式、字體、提醒點等，隨著時間的推移及西方先進之編輯觀念與技術的引進，呈現不斷革新的趨勢。

This study takes the newspapers in Shanghai during 1850 to 1911 as the research object, carries out analysis on the layout editing and formation elements, thus to probe into the change of newspapers formation in early days and concludes the relevance and features therein upon the layout elements. The study found that: (I) newspapers in early modern times, under the mutual collision between western culture and local culture, were presented as book-form newspaper, small-sized modern-time newspaper and modern-time newspaper. The book-form newspapers were mostly having noticeable feature as fish-tail shaping, which were mostly applied in the type area of the fore-edge margin for layout decoration and key points prompting. (II) The small-sized modern-time newspaper, the complex of ancient books and Western newspapers, was the embryo of modern newspapers in China. As the aesthetic standards of Shanghai citizens had changed, as of the early 20th century, the newspaper layout edition approached to modern newspapers with significant change in layout. (III) The layout editing during this period included items such as layout chase, column number, mode of arrangement, typeface, prompting items, etc.. There are continuous innovation in newspaper layout along with the time and introduction of Western advanced editing concepts and technology.