國道預約旅次結合差別定價之交通管理策略分析──以北宜城際假日旅次為例

ANALYSIS ON TRAFFIC MANAGEMENT STRATEGY OF THE FREEWAY TRIP BOOKING COMBINED THE DIFFERENTIAL PRICING-A CASE OF THE TAIPEI-YILAN INTERCITY HOLIDAY TRIP

本文提出旅運規劃的「預約旅次」（Trip booking）結合尖離峰「差別定價」的交通管理策略構想，以期改善國5假日常態性交通壅塞，提升國道運輸效能。本文以臺北與宜蘭之間國道城際假日旅次為例，首先依「預約旅次」旅運規劃架構，結合差別定價及獎勵誘因，設計敘述性偏好（SP）情境方案分析不同運具方案的選擇行為，進而建立城際運具選擇模式。其次，利用彈性與敏感度分析了解不同旅運與差價／誘因情境方案所產生之轉移效果。再者，以情境示例的交通量指派模擬評估預約旅次結合差別定價策略對國5交通量之影響效果。最後，提出國道預約旅次結合差別定價與之交通管理策略及配套措施，可為政府推動「交通行動服務」（MaaS）及相關政策之參考。

This study proposes the ''Trip booking'' of travel planning combined with the peak & off-peak ''Differential pricing'' for traffic management strategy conception to help improve the recurringl traffic congestion of the No.5 Freeway during holidays, and to enhance the efficiency of transportation in national freeway. This study imposes the national freeway intercity holiday trips between Taipei and Yi-Lan as an example. Firstly, based on the framework of the ''trip-booking'' travel planning combined with the differential pricing and incentives, analyzing the stated preference (SP) scenario simulation of mode choice behavior, Secondly, using the elasticity and sensitivity analysis to understand the switching effects by the appropriate travel scenarios of the differentiated pricing and incentives. Furthermore, applying a scenario example of traffic assignment simulation to evaluate the impact effect of traffic volume by trip booking combined with differential pricing strategies. Finally, the traffic management strategies and supplementary methods for trip booking of national freeway combined the differential pricing are proposed as a reference for government to conduct ''Mobility as a service'' (MaaS) and the associated policy.