銀髮族選擇健康宅物業管理關鍵因素之研究

A Study on the Key Factors of the Senior Citizen Choosing Healthy House Property

根據國家發展委員會（2020）最新公佈的「中華民國2020年至2070年人口推計報告」顯示，我國已於1993年邁入高齡化社會，銀髮族服務產業需求也成為國人關注的重要課題，尤其銀髮族在選擇健康宅物業管理服務上備受關注。故本研究之目的為探討銀髮族選擇健康宅物業管理關鍵因素，研究方法採用層級分析法與文獻歸納法，本研究發現銀髮族選擇健康宅物業管理關鍵因素為：銀髮族安全性設計、醫療照護及管理服務品質、價格與環境及設備方便性等三大構面與十五項評量指標，採用層級分析法進行問卷數據分析，計算出最重要的構面是「銀髮族的安全性設計60.5%」，其次為「醫療照護及管理服務品質29.1%」，再其次為「價格與環境及設備方便性10.4%」。在十五項關鍵因素中，權重排序最重要的前五名以「防摔安全設計45.2%」、「醫師、護理師駐診服務34.9%」、「醫療照護及管理服務品質29.1%」、「價格合理性(使用者付費)24.3%」與「社區環境特色24.3%」最受重視。本研究結果所得之權重比序，與潤福生活新象銀髮族健康宅之環境設計與營運狀況進行實證分析，發現此建案與本研究權重排序最重要的前五項關鍵因素分析結果，互相吻合。建議開發公司對銀髮族健康宅於規劃相關物業管理服務時，可參考本研究之結果。

According to the latest 'Report on Population Projections of the Republic of China from 2020 to 2070' published by the National Development Commission (2020), the country has entered an aging society in 1993 management companies to recruit talents. The demand for senior citizen service industry has become an important issue of national concern, especially the choice of healthy residential property management services for Senior Citizen is of great concern. So the purpose of this study is to investigate the key factors for the choice of healthy residential property management for the senior citizen. This study used Analytic Hierarchy Process method and Literature induction method. The statistical data from the expert questionnaires in this study showed that the most important factor among the key factors for Senior Citizen to choose healthy residential property management was 'safety design for Senior Citizen 60.5%', followed by 'quality of medical care and management services 29.1%', and then 'price and convenience of environment and equipment 10.4%'. Among the 15 key factors, the top five most important ones in terms of weight were 'fall prevention and safety design 45.2%', 'physician and nurse practitioner on-site services 34.9%', 'quality of medical care and management services 29.1%', 'reasonableness of price (user pays) 24.3%', and 'community environment characteristics 24.3%'. After analyzing the weighting order of this study and the environmental design and operation of the Ruen-Fu New Life Silver Hair Health Residence, it was found that this project is consistent with the top five key factors in the weighting order of this study. It is suggested that development companies can refer to the results of this study when planning property management services for senior citizen healthy homes.