大型重型機車參與者涉入程度對休閒效益之研究

A Study on the Leisure Benefits for Participants and Involvement of Large Motorcycles

2002年台灣加入WTO後開放250cc以上大型重型機車進口，2012年由交通部公路總局統計，購買大型重型機車參與人數驟增，而往後幾年間由1萬至2萬多量的數量成長，因此有必要瞭解以大型重機從事休閒者的生活型態、參與動機、涉入程度對休閒效益之影響，以利於未來休閒產業規劃與活動設計，提高消費者休閒品質。研究結果顯示，生活型態與參與動機對涉入具有顯著正向影響；參與動機與涉入程度對休閒效益具有正向影響；生活型態對參與動機則是沒有顯著差異，本研究可補足有關大型重型機車相關的學術研究上的缺口，並作為出租、銷售重型機車業者於行銷策略之參考。

"Taiwan joined the World Trade Organization in 2002 and began to import large motorcycles of 250 c.c. or above. According to the Directorate General of Highways, Ministry of Transportation and Communications, in 2012, the numbers of consumers in purchasing large motorcycles increased sharply. The number continued to grow in the following few years at the rate of 10,000 to 20,000 per year. Major findings include: 1) lifestyle and motivation have a significant and positive effect on involvement; 2) motivation and involvement have a positive effect on the benefits of leisure activities; and 3) lifestyle makes no difference on motivation to participate. These results not only fill the gap in literature but also contribute to the marketing strategies of the industries associated with large motorcycles."