CEO聲譽與審計費用

CEO Reputation and Audit Fees

過去文獻建議聲譽效應有助於減少代理問題，促使公司維持高財報品質。本文進一步探討CEO聲譽與審計費用之關聯性。研究結果顯示，CEO的聲譽與審計公費呈現負相關。此發現與會計師對CEO聲譽的認知會影響其風險評估進而調整審計程序的觀點一致。本文實證分析顯示CEO的聲譽可能為審計定價決策的相關因素之一，此發現增加了我們對CEO聲譽的經濟意義的暸解。與先前文獻一致，本研究顯示CEO聲譽能做為公司治理機制的輔助，更進而影響審計費用。整體而言，我們的發現對管理階層、董事會、會計師及所有利益相關者提供了實務上的啟發。

"Prior research suggests that the reputation helps reduce agency problems so as to motivate companies to maintain high quality of their financial reports. Thus, this study is attempted to examine the association between CEO reputation and audit fees. The research results show that CEO reputation is negatively associated with audit fees, which is consistent with the notion that the auditor's perception of CEO reputation affects their assessments of the audit risk and accordingly they make audit procedures adjustments. The finding suggest that CEO reputation is perhaps one of the determinants of audit pricing decisions, and help us understand the economic significance of CEO reputation. The research is consistent with the prior studies which suggest CEO reputation as a complement of corporate governance mechanisms, has an effect on audit fees."