文化參與暨文化消費行為初探：以苗栗縣為例

A Study on the Behaviors of Cultural Participation and Cultural Consumption of Citizens: A Case Study of Miaoli County

本研究解析苗栗縣縣民之文化參與及文化消費行為現況，以文化部建構之文化消費行為之問卷為調查工具，調查結果發現：（1）電視和報紙是苗栗縣民眾最常接觸的傳播媒體。（2）現代形式的視覺藝術和表演藝術活動較傳統形式的活動吸引較多民眾參與。（3）苗栗縣民對於文化公民權之認知，認為飲食、慶典、圖騰比客語更能代表客家文化，這是值得重視理念，在推動文化消費行為上，可依據地區人口結構特性及活動性質，作為規劃文化活動時的依據。在質性訪談上發現，文化公民權強調應重視文化資源的公平分配也應重視公民主動參與、維護文化資源的責任，而苗栗縣是客家鄉鎮，苗栗縣民們在維護及發展客家文化資產上所凝聚的共識仍須努力，例如客語的傳承，建議政府相關單位未來在籌劃文化活動時，應結合客語的傳承，因為保有各族群特有的文化特色也是文化公民權的實踐。

As the world trend changes, the concept of “soft power” emerges. It means value, education, service or culture can be used to represent how great a nation is. Also cultural rights has been considered as a part of citizenship nowadays. The authorities of Miaoli county has offered people opportunities to participate in cultural activities for free these years. It was a success. However, what people do or what they want in daily life is more important. This study focuses on the behaviors of cultural participation and cultural consumption of citizens in Miaoli county. The researcher uses quantative approach to analyze what the cultural participation and the cultural consumption in Miaoli county is like and this research is based on the theory of cultural citizenship. The result shows as follows: TV is the communication media that people use most. Modern arts activities attract more people than traditional arts activities. Most people think that food, festivals, and totems can be used to represent Hakka culture rather than Hakka language. People in Miaoli county still have to work on what to preserve Hakka culture , especially in Hakka language. It is also important for the government authorities to combine Hakka culture and cultural activities.