學校推動海外實習活動對學生學校忠誠度知覺之影響

The Impact of Promoting Overseas Internship on Students' Perceived Loyalty to the College

國際化觀光人才的培育為國內外大學致力發展重點，海外實習課程讓學生在國外職場培養工作與人際關係技能，為培養國際化人才方法之一，因此，本研究針對學校推廣海外實習是否影響學生對於學校形象、聲望、滿意度與忠誠度構念進行探討。研究採用立意抽樣法，研究對象為國內積極推動海外實習為學校亮點之大學觀光學系一年級所有新生，共回收133份有效問卷。研究發現學生對海外實習的知悉與瞭解均顯著正向影響學生對教育機構的形象知覺、聲望知覺以及滿意度，此外，學生對教育機構形象知覺與滿意度顯著正向影響學生對教育機構忠誠度，整體而言，學生對海外實習活動的瞭解有助於學生對於學校忠誠度，整體效果達到0.205。

Cultivation of international competencies of students in tourism industry has long been identified as one of the major goals of educational institutions. Overseas internship programs help students develop their working abilities and interpersonal skills at the overseas workplaces, which is one of the methods that can develop students'''international competencies.''The main objectives of this research are to explore the relationships among institution's overseas internship program, institutional image, institutional reputation, students' satisfaction and students' loyalty to institution. A survey method was used in this study, data were collected from 133 freshmen at the department of tourism from a domestic university which has active overseas internship programs. The results of the research have indicated that the students' perceptions of the institutional image, institutional reputation and their satisfaction with the institution were significantly affected by their understanding of institution's overseas internship programs. In addition, the institutional image and students' satisfaction in turn also affect positively students' loyalty to the institution. The greater the students' understanding of the overseas internship programs, as the research showed, the higher the degree of students' loyalty to the institution. The total effect of understanding of overseas internship program to students' loyalty to the institution is 0.205.