幼稚園形象管理與生命教育之行動研究－一位園長的實踐

環境改變已對幼稚園經營帶來嚴峻的挑戰，少子化趨勢加上父母對教育品質的期待，幼稚園在社區中的形象已成了不可忽視的一部份，遇到壓力和挑戰幼稚園的經營團隊如何面對與處理，是幼稚園是否能永續經營的重要課題。

Reflecting on the tendency of children decreasing and parents’ worry about quality assurance of education， kindergarten focused her attention on images management and school marketing in local community. It is really a challenge for running a kindergarten now. It is an important issues of kindergarten’s management that how the kindergarten attempts to cope with the tension and extremity.