邁向「和諧」文創園區的都市再生：以上海2577創意大院和1933老場房為例

Urban Regeneration Towards the Harmonizing Cultural and Creative Park: the Cases of the 2577 Creative Garden and the 1933 Old Millfun in Shanghai

上海市政府近年為了競逐全球文化創意城市之列，積極效法歐美先進城市的文化創意導向都市再生策略，企圖透過創發都市空間新真實性，再現過去東方巴黎的榮耀，將上海重新命名為充滿希望與進步的國際文化大都會或設計之都。上海市政府企圖將城中心的舊工業棕地轉型為文創園區，作為展現上海的文化創意新真實性，以及群聚和治理文創社群的新場域。本文以2577創意大院和1933老場房文創園區為例，發展都市空間真實性創發和和諧創意之論述概念，以探討如此全球寰宇性的文創導向都市再生策略，被實踐在後社會主義城市上海，上海市政府如何既跟隨套用文創導向都市再生之西方論述和案例的寰宇普同性，又能堅守社會主義一貫的牽頭領導和監控主權；而園區運營商及文創社群又是如何在其中調適與轉換，獲取其政治、經濟和文化的優勢地位。

To compete as a global cultural and creative city, the Shanghai City Government is eager to employ a culture/ creativity-led regeneration strategy to recast Shanghai as a hopeful and progressive international city of culture and design. The Shanghai City Government seeks to transform old brownfield sites into cultural and creative parks, with the goal of developing Shanghai's new authentic culture and creativity, and also to cluster and govern those cultural and creative communities. This study employs the 2577 Creative Garden and the 1933 Old Millfun as case studies to explore the practice of a cosmopolitan culture/ creativity-led regeneration strategy based on the concept of the authentic urban places and harmonizing creativity in post-socialism and post-industrial Shanghai City. It will particularly see how the Shanghai City Government not just follows western policy tendency, but also keeps its leading and control role of culture, and how developers and cultural and creative communities adjust themselves to gain privileged positions in politics, economy and culture.