自然生態活動涉入與自然音樂偏好

Natural Ecological Activities Involved In Natural Music Preference

自然元素背景的音樂非常受歡迎，因此探討自然生態相關活動對自然音樂偏好的影響。本研究採用活動涉入理論與量表，融入自然生態的生活經驗、資訊、社團活動、自然地區旅遊等活動項目對自然音樂偏好的影響，使用吸引力、中心性及自我表現三構面驗證戶外活動涉入與自然音樂偏好的因果關係。依據文獻提出研究假設，以附加音樂檔案的網路問卷，取得476位受測者，30歲以下占89.4％。結構方程式顯示：活動涉入理論的「中心性」構面與自然音樂偏好的因果關係，「中心性」構面內涵為生活型態與自然生態活動相關，包含與朋友分享、喜愛自然生態地區旅遊活動等等。

The music with nature soundscapes has become rather popular. Therefore, the purpose of this research was to explore how natural-environment-related activities determine individuals' music preference. Taking factors such as wildlife-and-nature activities, information, group-activities, as well as travelling engagement in natural surroundings into consideration, this study applied McIntire and Pigram (1992) involvement theory and its assessment scale to verify the cause-and-effect relationship between involvement of outdoor activities and the music preference. Based on the references, this study provided a hypothesis. Participants of this research, which was conducted by using Internet questionnaires with au audio attachment, were all Internet users, and 476 snowball samples were collected with those under the age of 30 accounting for 89.4 % of participants. This paper utilized Structure Equation Models to verify the hypothesis. According to the analysis result, it turned out that there is a cause-and-effect relationship between the centrality aspect of activity involvement theory and the music preference, and centrality aspect is with a connotation that life style is associated with wildlife-and-nature activities such as sharing with friends about wildlife-and-nature activities or enjoyment of visiting natural surroundings, etc.