共享機車租用因素之研究

Research on the Factors of Renting Shared Scooter

在節能環保的趨勢下，各國皆積極投入綠色運輸發展，台灣為全球機車主要生產國，機車使用密度居全球之冠，機車數量過多，造成空氣汙染，空汙微粒對人體造成嚴重威脅，為了減少環境汙染，政府對於電動機車實施充電站與價格補貼，以吸引消費者租用或購買電動機車，本研究以大學生為主要受訪對象，分析其租用共享機車的因素，期望提供建議予政府有關單位及電動機車業者之參考依據。 本研究目的為：1.瞭解不同性別、家庭收入在租賃共享機車次數、租賃金額是否具差異。2.瞭解不同性別、家庭收入、租賃機車次數、租賃金額與租用因素是否具差異性。3.瞭解不同年齡、家庭收入、租賃機車次數、租賃金額與租用因素是否具關連性。研究方法採問卷調查方式，租用因素分成環境效益、產品屬性、便利性、知覺價值、租賃意願，預計訪問201位受訪者，統計方法採敘述性統計、差異分析、相關分析。研究結果顯示性別與環境效益、便利性具顯著差異。環境效益與產品屬性、便利性、知覺價值、租賃意願呈正相關。

Under the trend of energy conservation and environmental protection, all countries are actively investing in the development of green transportation. Taiwan is the world’s main producer of locomotives. The use density of locomotives is the highest in the world. The excessive number of locomotives causes air pollution. Environmental pollution. The government implements charging stations and price subsidies for electric vehicles to attract consumers to rent or buy electric vehicles. This study focuses on university students as the main interviewees and analyzes the factors of renting shared scooter, hoping to provide suggestions to relevant government agencies and government agencies. Reference basis for electric locomotive industry. The purpose of this research is: 1. To understand whether there are differences in the number of times and the rental amount of electric motor vehicles for different genders and household incomes. 2. Understand whether there are differences between different genders, household income, number of times of locomotive rental, rental amount and rental factors. 3. Understand whether different ages, family income, number of times of locomotive rental, rental amount and rental factors are related. This research method adopts a questionnaire survey. The rental factors are divided into environmental benefits, product attributes, convenience, perceived value, and willingness to rent. It is expected to interview 201 interviewees. The statistical method uses narrative statistics, difference analysis, and correlation analysis. The research results show significant differences between gender and environmental benefits and convenience factors. There is a positive correlation between environmental benefits, product attributes, convenience, perceived value and willingness to rent.