無人商店影響消費者行為之探討：以7-11 智能自販機為例

The Influence of Unmanned Stores on Consumer Behavior: Taking 7-11 smart vending machines as an example

近年來，隨著科技的發展、環境改變等，如今的支付方式已漸漸向移動式支付轉變，根據資策會最新統計2019年行動支付普及率達62.2%，以移動式支付為基底的「無人商店」也變得可行，且現今零售業面臨毛利降低，勞動成本提高的狀況下，零售業者的首要目標為降低成本，因此智慧化的服務變成為一個新的發展項目，透過智慧系統，購物不再排隊結帳，也在全球掀起一波熱潮。2020新冠肺炎肆虐，無人商店同時顧及利益及公共衛生，避免人與人之間的接觸，令零售業不會過於蕭條，因此想知道大眾對於無人商店消費行為的轉變。本研究以Google表單進行問卷調查，收回447份有效問卷，並以SPSS進行分析。

In recent years, following the development of technology and change of environment, people get used to mobile payment method. According to Institute for Information Industry of Taiwan 2019 report, the popularity rate of using mobile payment has reached 62.2% that made the unmanned store become feasibility. Owing to the low gross profit and the high labor cost, it is the primary goal for retailers to reduce the cost. Thus, through smart system and smart system, the new development items, buyers do not have to line up to pay the bill. The unmanned store operation has become a new trend globally. On the other hand, pandemic of coronavirus disease 2019, unmanned store has the advantage to take care of public interest and public health to avoid short distance contact between people. It helps retailer industry not to go in to recession. Therefore, the study research wants to explore the transformation of consumer behavior on the emergence of the unmanned store. The study applied Google table survey, and the effective questionnaires are 447 copies. The study used SPSS for further data analysis.