英文摘要 |
Organizations have to leverage advantageous resources to break through the inferior situations and reshape social positions. Social network theory suggests organizations to have strong tie to reduce transaction cost, or to have weak ties to get heterogeneous resources. However, the inferior social position in the network becomes a missing link for social network theories. How the weak actor builds the social ties and leverages advantageous resources needs more discussion. This study investigates a well-known night market in Taiwan and learns how it transforms its social position strategically. There are three main theoretical contributions. First of all, this paper emphasizes the importance of opportunity recognition to build link with the strong actors by detecting the weakness of the strong. Secondly, this paper suggests players who posited at inferior situations have to redefine its resources’ social value to exchange for advantageous resources. Also, by multiple resource exchange process, organization could turn the weak ties into strong ties with particular social club. Thirdly, this paper highlights the importance of social reposition to explore more opportunities. By upgrading the social positions, organizations also experience internal transformation for more advantageous resources. Practically, this article suggests organizations to recognize opportunities by repositioning itself at the advantageous situations and redefining resource values for exchange. By upgrading its social positions, organizations may explore more opportunities for more advantageous resources. |