Rate of internet diffusion among ASEAN countries using bass model

Rate of internet diffusion among ASEAN countries using bass model

This paper examines the rate of Internet diffusion among the Association of Southeast Asian Nations (ASEAN) nations during 2001-2018. This study utilizes the International Telecommunication Union (ITU) 2001-2018 dataset. The bass model was used to estimate and forecast the Internet potential adopters, innovators, and imitators in determining the rate and patterns of internet diffusion and adoption across ASEAN countries. The results showed that the Internet diffusion rate among ASEAN countries is well characterized by an S-shape curve. The predicted diffusion curves provide evidence that high-income countries have higher diffusion rates comparing the upper-middle and lower-income countries in the ASEAN. The forecast results show that the country with the highest inflection point is also the country that becomes the least in the Internet diffusion and adoption process. The results also indicate that among ASEAN countries, four have reached their peak of adoption before 2018, two have reached their saturation point, and one is continuously dominating since the introduction of the Internet.