台灣廣告從業人員工作滿意之初探

Job Satisfaction of the Advertising Professionals

本研究針對825位服務於綜合廣告代理之創意、業務、媒體及行銷研究人員調查其對工作上：工作符合志趣、升遷制度、薪資、福利制度、工作上的發揮、工作量、上司的評價、工作的多樣化、工作的自主性、工作保障、交通時間、公司設備、工作空間與客戶的尊重等十四個面項之滿意情形。亦分別分析個人基本變項與公司型態與上述面項滿意度的關係。結果顯示，在所設定的十四項評估工作滿意的構面之中，受訪者肯定其中四項之滿意狀況，其中以“工作符合志趣＂為最；而有十項被評估為不滿意，其中又以“薪資＂一項的滿意度為低。

This research sampled 825 respondents from the creative, account, media and marketing research departments of full service ad agencies in Taiwan. The objective is to survey job satisfacion of the ad professionals on each of the following accounts: work appliable to interest, promotion, salary, fringe benefits, opportunity to explore personal potential, work load, evaluation of supervisor, variety of work content, autonomy of work, job security, commuting time office equipment & facility, work space and professional acknowlegement from clients. Each of the above items will also be analyzed by demographic variables and company nationality. As the result revealled: 10 out of the 14 evaluation critera showed positive satisfication among which 'work applicable to interest' ranked the highest; 4 accounts showed negative satisfication, and 'salary' was the one received the lowest rating.