傳統剪紙文化產品設計之模式

Applying Traditional Paper Cutting into Cultural Creative Design Model

傳統剪紙的生成，深受中華文化思想影響，而其背後獨特的特性基礎，更是剪紙藝術的核心所在。但對於一個現代藝術及設計趨勢和主題來說，它需要被更多元及廣泛的關注。為此，傳統剪紙藝術需要符合時代脈絡，以一種系統性的設計模式，引領消費者穿越古今與現代文化進行溝通與交流，達到文化加值產品之目標。基於此動機，本研究目的，以文化為「目標」；剪紙為「對象」；創新為「目的」和模式為「結果」之理念，具體的建構一個有系統、有步驟的產品設計模式，引領剪紙藝術，展現新生命。經此，建構文化產品設計模式，步驟有二：一是文獻分析法：藉由分析與歸納，掌握剪紙「文化內涵」為主軸，擬定產品設計程序與步驟；二是學者Gooding的理論研究法：依據該研究圖案與文化機制中，確立的一個視覺表現程序模式。藉此導引下，協助模式探索設計領域中的各個面向，而這些面向的整合與建構，必將使產品設計的內容更加豐富與有意義，因為完整的設計價值就在其中，這將有別於我們對於傳統剪紙的刻版印象。

The generation of traditional papercutting is profoundly influenced by Chinese cultural thoughts, and the unique characteristic foundation behind is the core of papercutting art. In terms of the modern art as well as design trends and themes, more diverse and extensive attention should be given. To this end, traditional papercutting art needs to keep up with the times, guiding consumers to traverse ancient and modern cultures for communication and exchanges through a systematic design model, and achieving the goal of cultural product value adding. In view of this motivation and adhering to the concept of ＂culture as the goal, papercutting as the subject, innovation as the purpose, and model as the result＂, the objective of this research is to specifically construct a systematic and sequential product design model to guide papercutting art and bring new life. In this regard, there are two steps for constructing a cultural product design model: 1. Literature analysis method: Formulate product design procedures and steps through analyses and inductions, with a focus on ＂cultural connotations＂ of papercutting; 2. Scholar Gooding's theory research method: Establish a visual presentation procedure model according to the research patterns and cultural mechanisms. With it as a guide assisting the model in exploring the various dimensions of the design field, the integration and construction of the dimensions will definitely enrich the product design contents with greater significance, because it is where the value of a complete design lies and is distinguished from our stereotyped impression of traditional papercutting.