從服務設計觀點探討數位遊戲之玩家需求與遊戲設計供給之落差

Applying Service Design Approach to Investigate the Gap in Demand and Supply of Digital Games

本研究目的在從服務設計的觀點了解遊戲玩家的需求與遊戲設計應改善之技術落差，從玩家需求角度為出發點提出數位遊戲設計應具備的技術要素。本研究分別從遊戲玩家與遊戲供應商的角度收集資料。採用多種研究方法：第一、以個別訪談法收集遊戲玩家對動作遊戲之需求構面；第二、透過問卷調查法收集遊戲玩家的需求構面之滿意度與重要度，接著使用品質特性排序評量法找出玩家對遊戲需求之應優先滿足次序。第三、透過專家訪談建立遊戲供應商之遊戲設計技術供給要素。第四、透過關係矩陣調查了解數位遊戲之供需落差。研究發現動作類遊戲最需優先滿足的顧客屬性為「個人化」，人機介面應著重發展「體感操作」之科技特性以滿足遊戲玩家之需求。

The objective of the research is to explore the improvement priority of dgitial games from the service design perspective. This study intends to fulfill the gap of digital game players“demand and the digital game providers”supply of engineering characteristics.We applied multiple research methods: interviews, survey research, quality function deployment (QFD), and importance and performance analysis (IPA) to find out the priority of improvement that customers desire. We found the top prioritized customer attributes which needed to be improved is the personalization in the Action games. In addition, the top engineering characteristic of game design that needs to be improved is Humancomputer interface (body feeling). From the service design perspective, this study identifies customer attributes (service requirement) and engineering characteristics (service quality) of design of digital games.