民眾步行行為意向之研究－－以台北市民為例

People's Intention to Walk- A Case Study for Taipei Citizens

鑒於步行在推動綠化交通與永續運輸上的重要性，及民眾以休閒、健康取向進行步行活動之趨勢，本研究嘗試以理性行為理論為基礎，發展量測民眾步行行為意向之指標；續以結構方程模型架構本研究的分析模式，透過問卷設計，以台北市大安區與士林區居民為對象，收集406份問卷據以進行模式之驗證與分析。本研究發現個人步行行為意向，不僅受到個人親社會性格、步行態度、步行環境滿意度、旅次特性對個人旅運活動安排造成的阻力等潛在因素所影響，個人對休閒健康所抱持的態度亦是一大影響因素。未來若要刺激民眾步行需求、進而推廣大眾運具使用，可從二方面著手：一是提升步行環境品質，增加民眾對步行環境之滿意度，進而刺激民眾提高步行之意向與需求。二則培養民眾正向的步行態度與宣導民眾休閒健康的相關知識，以增加民眾對於健康休閒的重視度；此為提高民眾步行行為意向，進而推動永續運輸的最大助力。

Exploring the intention of walking and its influencing factors is important for enhancing pedestrian transportation and finding out the main demand of pedestrians. This study was undertaken to establish a conceptual framework for describing the behavioral intention of walking. A structural equation model was then employed to formulate the relationship between individual's behavioral intention of walking and its influencing factors. A set of questionnaires was designed and 406 citizens in Taipei were interviewed in order to collect the required data for empirical study purpose. The study results indicate that the behavioral intention of walking is influenced by the attitude toward walking, the attitude toward leisure, the pro-social personality, the characteristics of the trip, and the satisfaction toward walking environments. For inspiring an individual's willingness to walk, improving the quality of walking environments is a short cut for encouraging people to walk. The long-term approach for promoting pedestrian transportation and green transportation is to nourish the right attitude toward walking and leisure, especially emphasizing the benefit of health improvement.