媒介暴露與資訊處理策略對新流感相關知識的影響

Media Exposure, Information Processing Strategies, and Knowledge about H1N1 Flu

本研究結合媒介暴露與資訊處理理論，試圖建構一個整合的理論模式，並透過問卷調查法針對1,409位高中和高職學生測試之。結果發現，此理論模式可顯著預測受試者對新流感的相關知識，即新聞媒介暴露可直接預測新流感相關知識，更可透過新聞注意與新聞思考，間接影響新流感的相關知識。此外，新聞注意不僅可直接預測新流感相關知識，更透過對新聞思考的影響，間接影響新流感相關知識。本研究顯示資訊處理理論能應用在健康相關知識的研究。

This study explored the relationship of factors that influenced adolescents' learning about H1N1 flu from the news. A model constructed from data gathered in a sample of 1,409 respondents in Taiwan depicts these relationships. The results largely support the proposed model that media exposure, news attention, and news elaboration are related to knowledge about H1N1 flu. The study demonstrates that the importance of individual motivations toward mass media and media use could be considered mediators of the communication effects process. Future research should pay close attention to the reciprocal nature of relationships between information processing and the knowledge gap hypothesis.