個人資訊對價化及其基本制度構建

大資料時代個人資訊呈現對價屬性。服務換取資訊的對價化交易模式以個人對資訊享有權利主體地位為前提，現行民事規範對此卻界定不清。否認個人資訊的私權屬性或僅承認主體具有防禦權能的觀點，折射出對主體資訊自決和客觀交易現實的誤解與漠視。考慮到個人資訊的人格法益屬性，應建構以資訊自決為核心內容的主體權利制度，承認主體享有積極利用權能，並採用可撤回之同意作為行權模式。

In the era of big data, personal information exhibits an attribute of consideration. The mode of exchanging services for consumers personal information is premised upon granting an individual with the legal status as a right subject, but the existing civil law is unclear on this matter. Both denial of the private-right nature of personal information and recognition of an information subject with only an interest in passive defence, reflect the fact that there is a considerable confusion and misunderstanding in relation to information subjects right to information self-determination and to the reality of information transaction. In consideration of personal information s having the attributes of right to personality, we should construct a civil-right system for an information subject, recognize his right to positive utilization of information, and adopt revocable consent as his right-exercising mode.