電視新聞「感官主義」對閱聽人接收新聞的影響

The Impacts of Sensationalism on Audiences' Receptions of Television News

本文首度同時探究電視新聞感官製作形式、新聞敘事以及新聞排序等三個因素對閱聽人資訊處理、新聞評價及感受的影響。實驗結果發現，以感官形式製作、採取故事講述模式、在新聞前段播出等方式帶給閱聽人之情緒感受最強，並引發較正面評價。感官手法及故事講述模式則可能引發較高注意力，提高新聞辨識程度，但新聞過度包裝可能降低閱聽人對新聞的回憶程度；新聞排序僅對注意力產生影響。

This study simultaneously examines the effects of sensational production features, news narrative modes, and orders of sensational news topics on audiences' reception of television news.Research results indicate that TV news stories produced with sensational features, narrated in dramatic story-telling modes, and aired earlier in news rundowns may result in stronger audience emotional arousal and more positive evaluations. Sensational production features also enhance audiences' news attention and recognition, but they are likely to impair one's memory. The order of news appears to influence news attention, but has no significant effects on recognition and memory.