影視媒介整合時代的跨烈競爭

Transnational Competition in the Era of Audiovisual Media Integration

本文主要在討論九○年代以來，台灣影視產業在面臨強勢的跨國 傳播集團與亞太諸國媒介體系的競爭下所處的位置。首先藉由恩萊特(Michael J. Enright)的《香港優勢》一書中的「工業群體」概念，本文將電影、電視、有線與衛星、錄影與流行音樂等整合而成的「核心群體」，還有由廣告、新聞、電腦資訊、電信等搭配而成的「週邊群體」，視為一個理想的「影視工業群體」。然後再將這個理想群體置放在波特(Michael E. Porter)的《國家競爭優勢》中提出的鑽石形理論，來分析當前台灣影視產業的優劣處境，並提出未來產業發展可以參考的方向與策略。

The paper aims to address the role Taiwan's audiovisual media play when faced with fierce competition and challenges from overwhelming western-based transnational communication corporations and from media system in the Asia-Pacific countries. Borrowing from Michael J. Enright's The Hong Kong Advantages, the paper appropriates a more ideal Audiovisual Industrial Clustering and the peripheral clustering. The later consists of advertising, news, informatics, computer and telecommunication industries; the former includes film, terrestrial TV, cable and satellite, video and recording industries. The Audiovisual industrial clustering is closely examined based on Michael E. Porter's Diamond model in The Competition Advantage of Nation, and is used to analyze the strength and weakness of the Taiwan's current audiovisual industries. The paper will conclude with suggestions relevant for future orientation and strategies of the domestic industries.