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篇名
1949~1994年間台灣劇情影片生產之變遷:一個片目研究
並列篇名
The Evolution of Taiwan Feature Film Production, 1949~1994: a filmographic survey
作者 盧非易
中文摘要
為了解台灣電影生產之變遷狀況,本研究蒐集了1949~1994年間,台灣所生產劇情影片三千五百零四部,進行片目之研究分析。同時,對照相彷期間內,申請在台上演之香港與國外影片數量,以暸解三類影片在台灣映演市場上之比例分配。研究發現:(一)台灣電影生產有四次高峰期,分別是1957~1959,1962~1971,1978~1982,1987~1989年間。其中,前兩次之生產高峰與台語影片興盛相關。而後兩次之生產量則與外銷市場暢旺,以及錄影帶院線片之量產有關,其影片多為低成本文藝片、功夫武打片、及色情影片。(二)台灣電影供片市場長年保持約五百餘部之供應量,其中包括台灣本土生產之影片、香港影片、與其他外國影片(或曰好萊塢影片)。除極少之例外,外片多年來均能保持約百分之五十弱之供片市場佔有率。而香港影片與台灣影片則分享另一半之市場,並呈互補互斥局面。亦即,台灣影片減產時,輸入之香港影片即增多。統計結果亦指出,1971年以前,台灣電影產量與香港尚不分軒輊,但此後即漸落於後。(三)近年,外片輸入之限制逐漸減少、映演之場所增加,外片之收益又明顯超過港片與台片。如果,保護政策持續廢弛,台片與港片之發展將受到負面影響。
英文摘要
To provide an overview of feature film production in Taiwan from 1949 to 1994, 3504 films made during this period were classified and analyzed. These films were examined using filmometric analysis and were compared with the Hong Kong and other foreign movies shown in Taiwan in roughly same period. The research indicates that Taiwan film production reached its peaks in 1957~1959, 1962~1971, 1978~1982, and 1987~1989. In the first two prosperous periods, Taiwan dialect films dominated the production market. And in the last two periods, romance, kung-fu, and pornography films made mainly for export and video-for-rental markets took over the lead. The research also reveals that approximately five hundred and more films were shown in Taiwan each year. About half of these films were imported from foreign countries (or, literally speaking, from Hollywood). And the rest share were introduced from Hong Kong-- with Taiwan home-mades as complement. The statistics proves that Taiwan film industry was capable to play a seesaw match with Hong Kong before 1971. But soon after then, Taiwan had lost the game. To conclude, the author, in light of the fact that foreign films are sweeping out the market, calls for reconsideration of the film protection policy and urges the necessity for immediate action. It is foreseen that if no action is taken, the foreign films will conquer Taiwan market, and Hong Kong movies and Taiwan cinema will share the frontier.
起訖頁 1-30
刊名 廣播與電視  
期數 199507 (6期)
出版單位 國立政治大學廣播電視學系
該期刊-下一篇 電視營銷體制之評估研究──以無線電視間接經營為例探討其利弊
 

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